What I Do Now:
I lead an in-house content studio supporting 18 consumer brands across ecomm, social, retail, and events. My team produces more than 300 assets per quarter, so process matters. I build frameworks that help small teams create thoughtful, idea-driven work at scale without turning creative into a factory.
What I've Done:
My career didn’t follow a straight line. I started in fashion, product and packaging development, learning how things are actually made before eventually moving into social media, brand marketing, and content production. That path gave me a practical understanding of how ideas move from concept to shelf to campaign.
Over time my role shifted from making things to shaping how creative work happens. I’ve led campaigns, launch programs, and content systems for multi-brand portfolios, often working between marketing, product, and creative teams to turn vague briefs into clear ideas and executable plans.
I enjoy solving messy problems, mentoring teams, and building processes that allow good ideas to survive real production timelines. The goal isn’t just to make things look good, but to make work that’s thoughtful, distinctive, and actually achievable.